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Brain Brew: Vegan Supercoffee

I love my morning coffee.  This morning, while listening to Mozart and sipping a delicious cup of Brain Brew I would like to share with the world the recipe for this delicious supercoffee.  Developed over several years by dedicated team of coffee scientists including yours truly it is delicious and nutritious substitute for breakfast with several important health and performance benefits.

I drink Brain Brew in the mornings instead of breakfast. This substitution helps give me more energy, mental focus, improved memory, and washboard abs. I highly recommend replacing breakfast with Brain Brew for a week or two and see if you enjoy similar results.

The most important attribute of this coffee recipe is the addition of healthy fats in the form of coconut butter. This fat provides several benefits for performance that we can examine now.

1: The benefit of providing energy while keeping the digestive system powered off. The liver can absorb the fat (coconut butter) from the Brain Brew and turn it into energy without fully turning on the digestive system. This is a great conservation of resources for the body, as the digestive system is a high load on the body’s resources. A fat-only morning frees up much personal energy for thinking, learning training and competing in today’s world.

2: The fat also works to slow the body’s absorption of caffeine, providing a smoother experience than the quick buzz then crash of traditional coffee with sugar and milk. For those of us who get jittery after caffeine and orchestra players like myself who have morning rehearsals that may involve performance anxiety, a smoother caffeine ride is much preferable.

3: Skipping breakfast for Brain Brew keeps us in fat-burning mode for longer and helps us work towards our best beach bodies.  Fat burning (ketosis) only happens once the body depletes its supply of blood sugar. This happens at night as we sleep, and when we wake we are in fat burning mode, slowly beginning to work off our beer guts and thunder thighs. However, as soon as we eat carbohydrates or protein and begin to digest, the body exits fat burning mode and returns to regular blood sugar consumption. Brain Brew allows us to stay longer in fat burning mode and combined with exercise can significantly affect our body composition.

I can hear people now complaining, “But Josh, breakfast is the most important meal of the day! I can’t function without food in my stomach. I will be weak, have no energy etc.” To those complainers I suggest looking at the true design of the human body, which is designed for the paleo, caveman type lifestyle. Back in the day, Caveman only left the cave when he had to. It was dangerous outside!  If he had food already he stayed in the cave. If he left the cave (the modern day version of going to work) he was probably out of food and looking for more. That situation is the beginning of starvation, and when caveman started to starve, he had to start thinking or perish. When we fat fast, we make our body think it is in a starvation situation, which turns on all sorts of extra performance effort in memory, problem solving, and motivation. When our bodies think our survival is at stake, it ups our performance.

Conversely, when do we feel the most slow, unmotivated, tired and lazy? Right after Thanksgiving dinner or other big heavy meals. Those big meals tell our body we are well provided for and that makes us unconsciously try less hard to succeed at what we are doing. Therefore while many think a big breakfast helps them perform better, it just doesn’t make sense from this (my) viewpoint.

I first was introduced to this idea by Dave Asprey’s blog The Bulletproof Executive, where he recommends a product he calls Bulletproof Coffee. Inspired by the yak butter tea of the Tibetan Sherpas, he created a coffee with MCT oil and grass fed butter. I drank Dave’s recipe for a few years, but have chosen to change the recipe to this version for vegetarian reasons as well as in response to some health concerns for MCT oil.

Brain Brew is delicious, creamy like a cappuccino with a little natural chocolate boost. Here’s hoping you enjoy it as much as I and everyone I make it for does.

Without further ado, here’s the recipe:

Brain Brew Supercoffee


Freshly ground coffee beans. Here I have used my favorite coffee from Vietnam, Phuc Long coffee.
1/2 to 1 tbsp organic coconut butter
1 dash of organic unsweetened cacao powder
Organic cinnamon powder to taste



  1. Brew the coffee with your favorite brewing method. I prefer the Aeropress.

  2. Add coconut butter and cacao powder, and blend for 1-3 seconds. Don’t overblend!

  3. Add a dash of cinnamon to taste if desired. Cinnamon is also super good for us!

  4. Serve and enjoy in lieu of breakfast.

By the way this post is Week 32 of the Creativity Challenge. 20 more to go!

Joshua MacCluer

Joshua MacCluer

Joshua MacCluer is a musician, coach, philosopher and explorer committed to the pursuit of excellence, true artistic expression, self and universal discovery and the greater good.

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Brain Brew: Vegan Supercoffee
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